Moving forward from last week's seminar, how many of you are checking and analysing the data of your email opens & clicks?
Email opens and clicks are strong indicators of engagement with your audience. When someone opens your email and clicks on the provided CTAs, it shows that they are interested, actively participating, and invested in your content.
Through our "activity" tab, you are able to gain a clear understanding as to who exactly is clicking your links, how many times they have done so, and which pages they visited. You gain a clear understanding of what resonates with your audience, allowing you to adapt your content in future emails to target them.
Your content can become more personalised, and you can target special offers to designated segments.
ZoomMail's live campaign tracker gives you the chance to view the total number of "unique" clicks, as well as the total number of clicks overall.
If you're interested in learning more about the above, book a time below.